JILL BUCKENDAHL
D E S I G N E R | C R E A T O R | M A R K E T I N G E X P E R T
I HELP BUILD BRANDS BY UTILIZING MARKETING TACTICS INCLUDING PRINT MEDIA, DIGITAL MEDIA, DESIGN & EVENT PRODUCTION.
THE VISION
WHAT DOES STRATEGY LOOK LIKE?
The greatest things in life always seem to start with a bold, audacious idea, right? We have these thoughts … these, “what if” moments in our mind … but sometimes, we don’t explore those what-ifs because we don’t know how to put those thoughts into words, or more importantly, into action. So let’s talk about the roadmap to your goals - let’s talk about strategy. If you were to ask me what a marketing strategy looks like, my mind would go straight to the classic questions of who, what, when, where, and why. Who are you speaking to? What is your core message? When and where will you deliver the message to your audience? And perhaps most importantly, why should your audience care? By exploring these questions together, we can better determine what the blueprint to your strategy looks like and start forming a plan. I can also offer guidance, perspective and a unique skill set along the way as some of my specialties include the following:
Strategic Planning || Each client is unique and deserves specialized attention. I strive to understand client needs, develop and execute custom marketing plans, and form relationships built on trust and communication every step of the way.
Event Production || My expertise lies in event planning. Be it building relationships, fostering culture, or rewarding your team, I can create a custom experience to never forget.
Project Management || From printed materials, digital advertising, billboards, or streaming commercials to large scale campaigns that leverage multiple marketing communication methods, I work to keep the unique message and goals of each project top of mind and keep things moving forward.
Design || Not only can I help you create content, but I have the skill set to package and brand it as a stunning final product sure to wow your audience.
Budget Management || Knowing a budget is one thing - sticking to it is another. I work to maximize budgets of any size by carefully selecting the best marketing tactics to get your brand both seen and remembered.
Social Media Planning + Management || Content creation, copywriting, scheduling, posting … you name it, I can help. Together, we’ll select the best social platforms to help build your brand awareness and loyalty.
CONSTRUCTION
HOW DO WE BUILD IT?
Great! So now we have a clear, defined direction, but what comes next? Well, we have now reached the “How” portion of your strategy … that is to say, “How do we reach the goals we set out to accomplish?” Through in-depth collaboration, we can determine what tactics will work best and what steps to take next. Let me assure you, I am no stranger to the plethora of marketing opportunities available for your brand to be seen and heard. I have extensive experience in design, collateral creation, digital advertising, video production, social media planning, blogging, copywriting and more. So, be it planning an event, developing a campaign, building brand awareness, or anything beyond, we’ll work to fit the pieces together and create a customized marketing package sure to fit your individual needs. At the end of the day, we’ll provide so much added value that your audience will be begging for more.
— Click on a category above for a further look into how I put the pieces together to create full-package marketing —
RESULTS
HOW IS ‘SUCCESS’ MEASURED?
That seems like kind of a loaded question, huh? For me, success doesn’t necessarily hinge on the idea that things went off without a hitch. Rather, it means a plan was executed and we’re now further down the road to learning. Through deployment, documentation, and examination, I’ll be there every step of the way to analyze processes, interactions and results. We’ll work to extract new knowledge and apply it where it’s needed; ultimately, we’ll use new insights to form the next strategic roadmap. After all, in a fast-paced world it’s all about growth and how you maintain it with every effort expended.
